From Problem to Solution
Design thinking takes an emphatic approach, and can provide valuable ways to understand people and the environment. Lean Start up methods provide fast way of iterating products. At Sawa, we believe the ideal process for developing products and launching companies is to take the best from both, and uniquely apply them to product development, branding and leadership.
In this event, we combine Lean start-up, Design Thinking and branding strategy using our own journey as a case, motivating and inspiring others to start their own startup or product development journeys so that they can quickly validate their ideas, collaborate better and work leaner. This event is suitable for both non-tech and tech start-ups and scale-ups.
Program
16:30 – 16:40 Introduction
16:40 – 17:00 Design Thinking Overview
17:00 – 17:20 Lean Start-up Overview
17:20 – 17:40 Empathy vs. Data: The link between Design Thinking and Lean
17:40 – 18:00 Break and Mingling
18:00 – 18:15 From Problem to Solution: Moving from Empathy to Data
18:15 – 19:00 Case: How we launch Sawa and Sawa Moringa with Lean Design Thinking
19:00 – 19:30 Mingling & One on One with Sawa Team