People have a strong connection with the sense of smell. Smell is connected to the memory and is stored in the subconscious. Research by Gary E. Schwartz from the University of Arizona has shown that negative feelings like irritation, annoyance and stress can be countered by smell and that smell gives positive effects like happiness, relaxation and productivity. For Spaces, as pioneer in the modern ways of working and always seeking innovative opportunities, this research was reason enough to create a roomspray for their coworking spaces. With the fragrance, a new sense of the user is stimulated making the user feel more at ease and their productivity boosted.
Spaces X Marie-Stella-Maris
Spaces and lifestyle brand Marie-Stella-Maris are launching a roomspray together which enhances productivity in the working environment. The fragrance is called Spirit de Travail (“workspirit”) and was given scent number 10, a reference to Spaces’ 10 year anniversary earlier this year.
Due to the existing relationship with Dutch lifestyle brand Marie-Stella-Maris, an expert in fragrances was easily found. The shared core values, from the modern and stylish aesthetics to wanting to make an impact, this collaboration was a natural fit.
Marie-Stella-Maris donates a fixed amount for every product purchased as part of their social mission ‘clean water for everyone, worldwide’. “Seven years ago Spaces was one of our first mineral water-clients,” says Carel Neuberg, CEO of Marie-Stella-Maris. “By creating a fragrance together, we take our collaboration to the next level.”
Spirit De Travail
Spirit de Travail was developed by the fragrance-experts of Marie-Stella-Maris and consists of a combination of citrus notes from Calabrian bergamot and ingredients like cinnamon bark, vetiver and sandal wood.
“As brands we connected instantly,” according to Frederique Keuning, co-founder and creative director of Spaces about the origins of Spirit de Travail, “so developing the scent went really quick.” Spirit de Travail will be used at all Spaces across the globe. The idea is that the recognizability of the fragrance will make users of Spaces, wherever they work in the world, feel even more at home.
How to get it
No.10 Spirit de Travail is available as roomspray (50ml) and as scent diffuser (240ml). The products are available for purchase at Spaces locations in the Netherlands, in the Marie-Stella-Maris flagship store in Amsterdam and will be internationally available online via marie-stella-maris.com. Roomspray (50ml) retails at €15,- and the scent diffuser (240ml) at €39,-.
More on our friends at Marie-Stella-Maris
Marie-Stella Maris is an Amsterdam lifestyle-brand that is committed to create access to clean drinking water all over the world. By offering natural mineral water, natural care products and luxurious house parfums they make a difference; for every product sold, Marie-Stella-Maris donates a fixed amount to support clean drinking water projects. The brand has already made more than 800.000 euro available and has helped thousands of people to clean drinking water.